THE PROBLEM
Most hiring problems don't start with recruiters.
They start at the top of the funnel.
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Common issues we see:
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High applicant volume, low quality
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Increasing reliance on recruitment agencies
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Job ads that attract the wrong candidates
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Bad processes burn out good recruiters.
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Employer brand decisions made without performance data
The result?
Hiring becomes slower, more expensive, and harder to control.
WHAT BRANDEXP.AI DOES DIFFERENTLY
BrandEXP.AI focuses on hiring efficiency, not surface-level employer branding.
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We fix the system that drives applicant quality by aligning:
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Employer messaging
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Job ad positioning
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Content operations
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Governance and consistency
All powered by AI — but controlled, measurable, and accountable.
HOW IT WORKS
Step 1: Hiring Efficiency Audit
A 2-week diagnostic that identifies where time, quality, and money are being lost.
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Step 2: 90-Day Hiring Performance Sprint
We implement the fixes that matter most — messaging, job ads, recruiter enablement, and content systems.
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Step 3: Employer Brand Ops
Ongoing optimisation, governance, and performance tracking to prevent regression.
WHAT WE DO
BrandEXP.AI helps mid-market companies with ongoing or high-volume hiring needs improve hiring outcomes by treating employer brand as an operational system, not a campaign.
These are typically organisations with established recruitment teams and recurring hiring demand (often around 300 to 3,000 employees), but fit is determined by hiring behaviour — not headcount alone.
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We focus on:
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Improving applicant quality
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Reducing unnecessary agency spend
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Shortening time-to-fill
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Maintaining consistency and brand control at scale
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Our work is performance-led, measurable, and designed for real hiring conditions — not ideal ones.